Now more than ever, activists are using media to document injustice and promote social and political change. Yet with so many media platforms available, activists sometimes fail to have a coherent media and communication strategy.
Drawing from his experiences as a documentary filmmaker with Black Lives Matter 5280 and Service Employees International Union (SEIU) Local 105 in Denver, Colorado, Gino Canella argues that activist media create opportunities for activists to navigate conflict and embrace their political and ideological differences. Canella details how activist media practices—interviewing organizers, script writing, video editing, posting on social media, and hosting community screenings—foster solidarity among grassroots organizers.
Informed by media theory, this book explores how activists are using media to mobilize supporters, communicate their values, and reject anti-union rhetoric. Furthermore, it demonstrates how collaborative media projects can help activists build broad-based coalitions and amplify their vision for a more equitable and just society.
About the Author
GINO CANELLA is a documentary filmmaker and assistant professor of journalism and media studies at Emerson College in Boston, Massachusetts. His research and creative works examine how activists use media to build solidarity and intervene in social, political, and journalistic discourses about race and labor.
"Activist Media is an exemplary piece of activist scholarship. With detail, Gino Canella considers how media co-creation as scholarly political work both uplifts and deconstructs representations, research methods, and human relations between scholars and activists creating “grassroots epistemologies” and “radical sociability” from which we can all learn. The book serves as a great how-to for scholars and activists alike." — Alexandra Juhasz