Going Negative (Paperback)

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Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose.

Product Details
ISBN: 9780684837116
ISBN-10: 0684837110
Publisher: Free Press
Publication Date: August 1st, 1997
Pages: 256
Language: English